Facebook has partnered with CNM and CNM Ingenuity to develop a new Digital Marketing Certificate program, which includes courses in digital marketing and social media strategy. This exciting, fast paced program is perfect for small business owners, marketing professionals in need of digital skills, and those seeking new workforce development/job skills.
Six courses will be offered in a four and one six-week online format, with a one week break in between each course. Additionally, we will have a face-to-face class to kick off the series, and a face-to-face meeting to celebrate the end of the series.
Classes & Schedule:
- Foundations and Strategy of Marketing – March 16 – April 10
- Marketing Content Strategy and Branding – April 20 – May 15
- Marketing Analytics and Performance – May 25 – July 3
- Social Media Marketing – July 13 – August 7
- Search and Display Advertising – August 17 – September 11
- Email Marketing – September 21 – October 16
Applications for this training are now closed. If you are interested in participating in this training in the future, please contact us.
CNM Ingenuity is excited to have some of Albuquerque’s leading and most influential marketing professionals teaching this series, including:
Laura Hines – CNM Marketing Faculty – Laura Hines is a part-time instructor at Central New Mexico Community College in the School of Business & Information Technology (BIT). Laura holds a masters degree in Educational Leadership from the University of New Mexico where she found a passion for teaching within higher education. Laura’s professional experience includes business marketing, development and fundraising, and non-profit management.
Mark Gilboard – WESST Business Trainer/Consultant – Mark Gilboard – Mark teaches numerous training courses at WESST, including Marketing Essentials, and Social Marketing with Facebook and Instagram. Prior to his current role helping local Albuquerque small- and medium-sized businesses, Mark had 16+ years’ experience as a sales & marketing and advertising research professional with Nielsen Media Research (Nielsen TV Ratings) and Clear Channel Outdoor. He has taught numerous college courses in Media, and Communications through the years, at both CNM and UNM. He has a Master’s Degree in Communication from UNM and Bachelor’s Degrees in both Rhetoric and Spanish from Bates College, in Lewiston, Maine.